Interkom Inc.

4 Resources For Better E-News Design

4 Resources For Better E-News Design

E-newsletters have become increasingly popular in recent years thanks to their personalized approach to direct marketing. Some of the most popular sites for e-news creation are MailChimp and Constant Contact.

However, even with drag & drop templates it isn’t always easy to make your email design dreams a reality. So, we’ve compiled a list of our favourite online resources to help you take your newsletter game to the next level:

Collage Maker

Sometimes it is difficult to position several photos within a single text block in MailChimp or Constant Contact. This is where Be Funky’s Collage Maker comes in! This handy collage maker allows you to upload several photos and position them in a grid or on a blank sheet. Then, you can download a single .jpeg with all your images and upload them into your email template.

Da Button Factory

A distinct call-to-action is one of the most important aspects of a newsletter. It should be easily distinguishable and have a clear message that speaks directly to your reader.

Buttons are an easy way to emphasize what course of action you want your reader to take, without cluttering your newsletter with extra verbiage. However, many templates on Constant Contact and MailChimp offer limited button options, which may not work well with your design.

We’re a fan of Da Button Factory because it lets you create your own buttons. With several font options (serif, sans serif, handwriting) and unlimited colour options, you can customize your own button and download it as a .png file. You are then free to upload, link, and position your button in Constant Contact or MailChimp. Calls-to-action made easy!

Palette Picker

Having trouble picking coordinating colours for your newsletter? Paletton allows you to input a single brand colour (using the hex code) and gives you up to 4 options for complementary colours with different hues. This is an invaluable tool when you’re trying to add a little variety to your newsletter without comprising brand identity or design.

Canva

Canva is an online design software that offers a ton of free e-news header templates. You can also upload your own photos for a more personalized approach. If you do not have a graphic designer in your office, Canva will ensure that your e-blasts still look their best.

Ready to take your e-newsletters to the next level? Contact Interkom today.

-Sydney Dusselier

© 2017 Interkom Inc.