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Tag Archives: advertising

The 7 Deadly Sins of Copywriting to Avoid at All Costs

Great copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of whether your marketing goal is to increase sales, boost subscriptions, or generate recommendations, your messaging needs to be a magic combination of clear, engaging and dynamic in order to produce results. Avoid the following seven copy killers to secure your brand’s …

The World of Colour Part III: Taking a Spin on the Colour Wheel

Now that the science-y part is out of the way, it’s time to get in touch with your artistic side. Today we will be covering the colour wheel and some forms of colour as they apply to art.

Hue, Saturation and Value
Colour can be described three ways. The first way is by hue. Hue is determined by the light’s wavelength. Red, green, purple, blue, orange etc. are all hues….

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