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Tag Archives: writing

The 7 Deadly Sins of Copywriting to Avoid at All Costs

Great copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of whether your marketing goal is to increase sales, boost subscriptions, or generate recommendations, your messaging needs to be a magic combination of clear, engaging and dynamic in order to produce results. Avoid the following seven copy killers to secure your brand’s …

A Great Call to Action: When, Where, Why, and How

Always, everywhere, because that’s the point, and dynamically. Okay, wait. Let’s slow down for a minute…

All effective marketing messages, regardless of whether they are delivered online, in print, or through television or radio advertisements, have one thing in common: a call to action. The importance of including at least some sort of call to action in every communication to your audience cannot be overstated.

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