3 Quick Tips to Improve User Experience

Most people have heard by now that Google released a new algorithm on April 21, 2015 that is making it easier for users to find mobile-friendly websites. Mobile-friendliness is now a ranking signal and is having a significant impact in everyday search results.

This change in the online search landscape is a good reminder that we should always be thinking of how we can improve user experience for our websites. Below we have complied some tips on how you can give your website users the best experience possible.

1. Make Icons Large, and Easily Clickable

Anyone can tell you, that having to pinch and zoom in on a website on their smart phone so that they can click on a barely-there icon is super annoying. Instead, why not make your icons nice and big so that visitors can access their desired information in just a tap of a button (no pinching or zooming required). Using colorful icons can also help tie in your brand’s image, and will produce a more integrated experience for the user.

2. A Picture is Worth a Thousand Words

The old saying “a picture is worth a thousand words” is 100% true when designing websites for mobile devices and tablets. Users are visually driven now more than ever before, so why not give them what they want? By using high-quality, striking visuals, you make your website more visually appealing and in turn, increase the length of time users spend browsing around.

3. White Space is Your Friend

While arranging the content for your site, make sure to use an easy-to-follow structure for maximum usability. This means keeping your content sections clearly defined, and separating links/icons so that the user can easily maneuver from one section to the next. Remember white space is most definitely your friend.

For help with mobile, SEO or Responsive Website Design, contact Kayla today! 

-Tiffany