A Great Call to Action: When, Where, Why, and How - Interkom Inc.
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A Great Call to Action: When, Where, Why, and How

Always, everywhere, because that’s the point, and dynamically. Okay, wait. Let’s slow down for a minute…

All effective marketing messages, regardless of whether they are delivered online, in print, or through television or radio advertisements, have one thing in common: a call to action. The importance of including at least some sort of call to action in every communication to your audience cannot be overstated.

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I don’t want you to feel left out of this discussion if you’re not marketing or communications buff and you have no idea what a call to action is, so let me explain. Simply put, a call to action is a message that concludes your copy or content and clearly instructs your audience on what to do next in light of what you have just told them about your good/service.

Example: Bump CoolGuy Speakers in your home, on the road, or at your next party – these speakers will blast your fav artists with a clarity and quality you’ve never experienced! If you’re ready to really pump up the jams, visit The Best Store Ever to buy yours today!

Calls to action come in different shapes and sizes although their function is always the same. Below are some examples of behaviours frequently encouraged in calls to action:

  • Make a purchase
  • Visit website
  • Sign up for e-newsletter
  • Follow or share content on social media
  • Provide feedback on product/service

Since calls to action transform communications from one dimensional strings of words into actionable items that can influence your audience and prompt behaviour, it is critical to craft a killer one. By “killer” I mean compelling, clear, and concise.

Seems pretty simple, right? Kind of; however, sometimes it is the seemingly straightforward things in life that turn out to be the most challenging. I have a few tips for writing a winning call to action that will help you get the results you’re after, again and again. No, thank YOU!

  • Remind the audience of the problem you can solve
  • Use strong language and power words
  • Create a sense of urgency
  • Address the audience directly with words like “you” and “your”
  • Keep it simple

Do you have tips for crafting a call to action that can’t be beat? Share your wealth of information in the comments section or connect with Interkom on Twitter! (See what I did there?)

 -Lauren