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Media Landscape

Today’s Media Landscape

Given that media is such an integral part of our own marketing and consulting business on a day-to-day basis, perhaps it is time to share a somewhat personal perspective, based on behaviour and beliefs of a baby boomer. Growing-up in an post-war era on a different...

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Seeing It With Your Own Eyes

As I get older, I feel the need to travel more. It is part of the three “G” phases of later years in life: Go-Go, Go-Slow, and No-Go. Apparently, I’m still in the first phase. The main reason for travel has nothing to do with getting...

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The Positive Effect of Immigrants

A lot has been written about why Trump was successful in winning the most recent U.S. election. One of the main factors was perhaps the fact that he was able to articulate what a lot of Americans believed to be true: immigrants are stealing their...

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How to Expand Your Customer Base in B2B

These days C-level executives are very frustrated with the fact that introductions to new clients are such hard work. In the past, one could rely on sales people to initiate the brunt of the new business development work. Together with marketing departments, product managers were...

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Economic & Social Impact Report

Judith & Norman Alix Art Gallery A single arts exhibition at the Judith & Norman Alix Art Gallery (JNAAG) in Sarnia, ON generated between $738,022 - $1,585,240 in revenue for the entire community. After developing the communications strategy and marketing plan, Interkom had the pleasure of...

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The Power of GIFs

Social media blogs like Hootsuite & Sprout Social constantly reiterate the importance of using visuals on social media. After all, 90 percent of the information we absorb is visual. Yet, you may be asking yourself what other options exist for spicing up my social content? GIFs...

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3 Ted Talks to Inspire You

It’s hard not to be inspired when there are so many people sharing brilliant ideas about how to improve our lives or the lives of those around us. Today, we’re sharing some of our favourite TED Talks to get you energized for the rest of your week. How...

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