Most people have heard by now that Google released a new algorithm on April 21, 2015 that is making it easier for users to find mobile-friendly websites. Mobile-friendliness is now a ranking signal and is having a significant impact in everyday search results. This change in...
Continue ReadingContent from searchenginewatch.com According to Search Engine Watch, 2014 will be the year of mobile SEO. The Google Algorithm update, Hummingbird was just the tip of a very large iceberg as Google responds to the rapidly shifting landscape where almost 50% of people own smartphones and at least 30% own tablets. As a...
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This past month, with the help of Interkom, Duroair Technologies launched their brand new, re-designed, state-of-the-art website. The new website has a ton of cool features including: WordPress Backend Content Management System News, Blog & Multimedia area Social Media Integration Customized FAQ area Case Studies Browse by Keywords ...
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A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is the key to establishing a connection with media and getting the word out to readers. Increase the likelihood of your client announcements making it to...
Continue ReadingGreat copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of whether your marketing goal is to increase sales, boost subscriptions, or generate recommendations, your messaging needs to be a magic combination of clear, engaging and...
Continue ReadingMy post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...
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As if it wasn’t enough that Niagara Region is home to the awe-inspiring falls, many of Canada’s most-renowned wineries, and an incredible arts, entertainment and cultural scene, the Region continues to expand its offerings to residents and tourists with fresh projects and initiatives geared toward...
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This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the wild ride that is Public Relations. ABERCROMBIE & FITCH Abercrombie & Fitch has had a steady stream of public relations challenges throughout 2013 and even earlier. They’ve...
Continue ReadingInterkom is celebrating the holiday season a little differently this year. We are so excited to announce our interactive online Christmas Advent Calendar! Throughout the month of December, we are posting a new piece of Christmas content to our website daily. Simply click the date to reveal...
Continue ReadingWhen’s the last time you tried to “connect” with a celebrity on Twitter and found that they were not present? Aside from Ryan Gosling’s grossly inactive Twitter account, I cannot remember the last time I felt like a mainstream celebrity wasn’t “getting it” when it...
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