Most people have heard by now that Google released a new algorithm on April 21, 2015 that is making it
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Content from searchenginewatch.com According to Search Engine Watch, 2014 will be the year of mobile SEO. The Google Algorithm update, Hummingbird was just the
This past month, with the help of Interkom, Duroair Technologies launched their brand new, re-designed, state-of-the-art website. The new website has a
A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is
Great copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of
My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to
As if it wasn’t enough that Niagara Region is home to the awe-inspiring falls, many of Canada’s most-renowned wineries, and
This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the
When’s the last time you tried to “connect” with a celebrity on Twitter and found that they were not present?
Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting