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June 20, 2015 In: Industry News

3 Quick Tips to Improve User Experience

Most people have heard by now that Google released a new algorithm on April 21, 2015 that is making it

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June 24, 2014 In: Industry News

What Mobile Means to Your SEO

Content from searchenginewatch.com According to Search Engine Watch, 2014 will be the year of mobile SEO. The Google Algorithm update, Hummingbird was just the

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Duroair_website_mockup
May 13, 2014 In: Interkom News

Interkom client Duroair Launches New Website

This past month, with the help of Interkom, Duroair Technologies launched their brand new, re-designed, state-of-the-art website. The new website has a

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March 4, 2014 In: Industry News

5 PR Pro Tips for Crafting a Killer Media Release

A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is

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January 30, 2014 In: Industry News

The 7 Deadly Sins of Copywriting to Avoid at All Costs

Great copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of

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January 13, 2014 In: Industry News

What’s Your Brand’s Position?

My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to

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niagarafalls
December 20, 2013 In: Client News

Excitement Unfolding in Niagara Region

As if it wasn’t enough that Niagara Region is home to the awe-inspiring falls, many of Canada’s most-renowned wineries, and

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December 10, 2013 In: Industry News

Mini Roundup of 2013 PR Disasters

This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the

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November 25, 2013 In: Industry News

Five Twitter Lessons Brands can Learn from Celebrities

When’s the last time you tried to “connect” with a celebrity on Twitter and found that they were not present?

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October 23, 2013 In: Industry News

PR Predictions for 2013 – Which Were Accurate?

Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting

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