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March 4, 2014 In: Industry News

5 PR Pro Tips for Crafting a Killer Media Release

A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is

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January 30, 2014 In: Industry News

The 7 Deadly Sins of Copywriting to Avoid at All Costs

Great copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of

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January 13, 2014 In: Industry News

What’s Your Brand’s Position?

My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to

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December 20, 2013 In: Client News

Excitement Unfolding in Niagara Region

As if it wasn’t enough that Niagara Region is home to the awe-inspiring falls, many of Canada’s most-renowned wineries, and

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December 10, 2013 In: Industry News

Mini Roundup of 2013 PR Disasters

This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the

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November 25, 2013 In: Industry News

Five Twitter Lessons Brands can Learn from Celebrities

When’s the last time you tried to “connect” with a celebrity on Twitter and found that they were not present?

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October 23, 2013 In: Industry News

PR Predictions for 2013 – Which Were Accurate?

Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting

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October 9, 2013 In: Interkom News

The World of Colour Part III: Taking a Spin on the Colour Wheel

Now that the science-y part is out of the way, it’s time to get in touch with your artistic side.

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September 18, 2013 In: Industry News

A Great Call to Action: When, Where, Why, and How

Always, everywhere, because that’s the point, and dynamically. Okay, wait. Let’s slow down for a minute… All effective marketing messages,

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September 11, 2013 In: Client News

Burlington Taxi on CHCH Television

Our client, Burlington Taxi was recently featured on CHCH Television. Scott Wallace, owner of Burlington Taxi chats with CHCH anchor

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