A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is
Great copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of
My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to
As if it wasn’t enough that Niagara Region is home to the awe-inspiring falls, many of Canada’s most-renowned wineries, and
This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the
When’s the last time you tried to “connect” with a celebrity on Twitter and found that they were not present?
Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting
Now that the science-y part is out of the way, it’s time to get in touch with your artistic side.
Always, everywhere, because that’s the point, and dynamically. Okay, wait. Let’s slow down for a minute… All effective marketing messages,
Our client, Burlington Taxi was recently featured on CHCH Television. Scott Wallace, owner of Burlington Taxi chats with CHCH anchor