June 3, 2013
In Client News
Client Spotlight: Niagara Takes Centre Stage
The dream of a new performing arts centre in St. Catharines is well on its way to becoming a reality. There have been a number of exciting developments...
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November 15, 2012
Publicity Stunts and Positive PR
I’ve always been fascinated by publicity stunts. Publicity stunts usually represent the coming together of three things that reach people on a fundamental level: the spectacle, semiotics, and coolness. They’re tangible. They attract crowds. They blur the line between advertising and entertainment. They’re an innovative...
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