Industry News Archives - Interkom Inc.
903
archive,category,category-industry-news,category-903,qode-core-1.3,ajax_fade,page_not_loaded,,pitch child-child-ver-1.0.0,pitch-ver-2.3, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-6.0.2,vc_responsive

The Power of GIFs

Social media blogs like Hootsuite & Sprout Social constantly reiterate the importance of using visuals on social media. After all, 90 percent of the information we absorb is visual. Yet, you may be asking yourself what other options exist for spicing up my social content? GIFs...

Continue Reading

6 Tips for Combating Workplace Stress

Even when you work with a great team, stress can still get the best of you. We’ve compiled a list of tips & techniques to help you take a breather on a busy day. Headspace Headspace is a fantastic guided meditation & mindfulness app that can help...

Continue Reading

4 Resources For Better E-News Design

E-newsletters have become increasingly popular in recent years thanks to their personalized approach to direct marketing. Some of the most popular sites for e-news creation are MailChimp and Constant Contact. However, even with drag & drop templates it isn’t always easy to make your email design...

Continue Reading

3 Quick Tips to Improve User Experience

Most people have heard by now that Google released a new algorithm on April 21, 2015 that is making it easier for users to find mobile-friendly websites. Mobile-friendliness is now a ranking signal and is having a significant impact in everyday search results. This change in...

Continue Reading

What Mobile Means to Your SEO

Content from searchenginewatch.com According to Search Engine Watch, 2014 will be the year of mobile SEO. The Google Algorithm update, Hummingbird was just the tip of a very large iceberg as Google responds to the rapidly shifting landscape where almost 50% of people own smartphones and at least 30% own tablets.  As a...

Continue Reading

What’s Your Brand’s Position?

My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...

Continue Reading

Mini Roundup of 2013 PR Disasters

This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the wild ride that is Public Relations. ABERCROMBIE & FITCH Abercrombie & Fitch has had a steady stream of public relations challenges throughout 2013 and even earlier. They’ve...

Continue Reading