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PR Predictions for 2013 – Which Were Accurate?

Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...

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The Buzz on Marketing Buzz Words

Buzzwords in marketing are a hot, polarizing topic among industry professionals. A quick search of “marketing buzzwords” on Google yields 4.85 million results ranging from "15 Marketing Buzzwords to Stop Using Immediately" to 7 Marketing Buzzwords You Need to Know, and everything in between. Buzzwords are always...

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Publicity Stunts and Positive PR

I’ve always been fascinated by publicity stunts. Publicity stunts usually represent the coming together of three things that reach people on a fundamental level: the spectacle, semiotics, and coolness. They’re tangible. They attract crowds. They blur the line between advertising and entertainment. They’re an innovative...

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