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Economic & Social Impact Report

Judith & Norman Alix Art Gallery

A single arts exhibition at the Judith & Norman Alix Art Gallery (JNAAG) in Sarnia, ON generated between $738,022 – $1,585,240 in revenue for the entire community.

After developing the communications strategy and marketing plan, Interkom had the pleasure of coordinating the execution of the plan and all the marketing efforts for the Masterworks from the Beaverbrook Art Gallery exhibition, which was held at the JNAAG from October 2015 – February 2016. To celebrate the success of the exhibition, we recently published an Economic & Social Impact Report, which demonstrates the importance and impact of community arts organizations.

The Masterworks from the Beaverbrook Art Gallery exhibition drew a collection of 75 pieces of art from the respected Lord Beaverbrook’s collection, which featured Masterworks he acquired during his life. Pieces included Salvador Dalí’s Santiago El Grande, Lucian Freud’s Hotel Bedroom, and Joseph Mallord William Turner’s The Fountain of Indolence. Travelling from the Beaverbrook Art Gallery in Fredericton, New Brunswick, the exhibition was shown at select destinations across the U.S. and Canada.

Much of the success of the exhibition can be attributed to the coordinated marketing efforts of our agency and the County of Lambton. We were hired to implement our own fully integrated communications strategy that included branding, a microsite, a visitor guide, signage & vinyls, brochures, media advertisements, social media management, Gallery signage, event coordination, public relations and videos, all related to the Masterworks exhibition.

This comprehensive approach drew a tremendous influx of visitors to the Gallery, many of which had never been to the JNAAG before. Feedback about the exhibition was decisively positive, emphasizing the gallery’s strong commitment to and understanding of their community.

“We were thrilled to be able to work with the Judith & Norman Alix Art Gallery staff during the Masterworks exhibition,” said Martin van Zon. “We strongly believe in the transformative power and educational impact of interacting with art, and it was a pleasure to help get the word out to the Sarnia community and beyond. We look forward to our continued partnership with the County of Lambton.”

If you’re interested in seeing a measurable difference in your arts & culture programming, contact Interkom today.