My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning.
PR Predictions for 2013 – Which Were Accurate?
Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions.
Publicity Stunts and Positive PR
I’ve always been fascinated by publicity stunts. Publicity stunts usually represent the coming together of three things that reach people on a fundamental level: the spectacle, semiotics, and coolness.