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What’s Your Brand’s Position?

My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...

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PR Predictions for 2013 – Which Were Accurate?

Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...

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Publicity Stunts and Positive PR

I’ve always been fascinated by publicity stunts. Publicity stunts usually represent the coming together of three things that reach people on a fundamental level: the spectacle, semiotics, and coolness. They’re tangible. They attract crowds. They blur the line between advertising and entertainment. They’re an innovative...

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