A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is the key to establishing a connection with media and getting the word out to readers. Increase the likelihood of your client announcements making it to...
Continue ReadingGreat copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of whether your marketing goal is to increase sales, boost subscriptions, or generate recommendations, your messaging needs to be a magic combination of clear, engaging and...
Continue ReadingMy post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...
Continue ReadingEvery time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...
Continue ReadingAlways, everywhere, because that’s the point, and dynamically. Okay, wait. Let’s slow down for a minute...
Continue ReadingBuzzwords in marketing are a hot, polarizing topic among industry professionals. A quick search of “marketing buzzwords” on Google yields 4.85 million results ranging from "15 Marketing Buzzwords to Stop Using Immediately" to 7 Marketing Buzzwords You Need to Know, and everything in between. Buzzwords are always...
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