A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is
copywriting
Great copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of
My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to
Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting
Always, everywhere, because that’s the point, and dynamically. Okay, wait. Let’s slow down for a minute… All effective marketing messages,
Buzzwords in marketing are a hot, polarizing topic among industry professionals. A quick search of “marketing buzzwords” on Google yields