Let’s set the scene: You’ve got the ads running. Emails are going out.
5 PR Pro Tips for Crafting a Killer Media Release
A media release is a powerful tool in a PR specialist’s bag of tricks.
The 7 Deadly Sins of Copywriting to Avoid at All Costs
Great copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of whether your marketing goal is to increase sales, boost subscriptions, or generate recommendations, your messaging needs to be a magic combination of clear, engaging and dynamic in order to produce.
What’s Your Brand’s Position?
My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning.
PR Predictions for 2013 – Which Were Accurate?
Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions.
A Great Call to Action: When, Where, Why, and How
Always, everywhere, because that’s the point, and dynamically. Okay, wait. Let’s slow down for a minute… All effective marketing messages, regardless of whether they are delivered online, in print, or through television or radio advertisements, have one thing in common: a call to action.
The Buzz on Marketing Buzz Words
Buzzwords in marketing are a hot, polarizing topic among industry professionals. A quick search of “marketing buzzwords” on Google yields 4.