The Burlington Post featured our very own Account Director, Kayla van Zon. Originally Posted on: February 27, 2017 Feature project about the employment of millennials in today's environment and their work experiences. Kayla von Zon, 28, Christopher Reuse, 26, Brad Smith, 33. February 6, 2017 Three...
Continue ReadingE-newsletters have become increasingly popular in recent years thanks to their personalized approach to direct marketing. Some of the most popular sites for e-news creation are MailChimp and Constant Contact. However, even with drag & drop templates it isn’t always easy to make your email design...
Continue ReadingWhat Others Say: Part 4 of 4 This is the fourth and final segment in our series, What Others Say. We’ve heard from a performing arts venue, an international retailer and a not-for profit child welfare agency. Although each has vastly different offerings, they share one...
Continue ReadingWhat Others Say: Part 3 of 4 Exotic Woods Steps out of the Forest John Hordyk is owner/partner of Exotic Woods, a third-generation supplier of fine quality hardwoods, softwoods, veneers and plywoods. Up until meeting Interkom, marketing and communications was handled in-house, in between placing orders, selling...
Continue ReadingWhat Others Say: Part 2 of 4 In part one of this series, What Others Say: The Art of Performance, we looked at a fundraising project Interkom was involved with for the new FirstOntario Performing Arts Centre in St. Catharines. In part two, we check in...
Continue ReadingMost people have heard by now that Google released a new algorithm on April 21, 2015 that is making it easier for users to find mobile-friendly websites. Mobile-friendliness is now a ranking signal and is having a significant impact in everyday search results. This change in...
Continue ReadingContent from searchenginewatch.com According to Search Engine Watch, 2014 will be the year of mobile SEO. The Google Algorithm update, Hummingbird was just the tip of a very large iceberg as Google responds to the rapidly shifting landscape where almost 50% of people own smartphones and at least 30% own tablets. As a...
Continue ReadingGreat copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of whether your marketing goal is to increase sales, boost subscriptions, or generate recommendations, your messaging needs to be a magic combination of clear, engaging and...
Continue ReadingEvery time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...
Continue ReadingWelcome back for the second installment in our blog series on colour! We hope you learn something new and something interesting about the powerful communicative tool that is colour through following this series. We would love to hear your thoughts on what we've shared so...
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