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Marketing in the Arts

Are you ready for the marketing challenge in 2020?

Marketing in our digital age has become more difficult than ever, it seems. With consumers getting a plethora of information from hundreds of different sources, how do we as arts brands differentiate ourselves enough to convert potential customers into first-time customers into life-long loyal arts...

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Media Landscape

Today’s Media Landscape

Given that media is such an integral part of our own marketing and consulting business on a day-to-day basis, perhaps it is time to share a somewhat personal perspective, based on behaviour and beliefs of a baby boomer.Growing-up in an post-war era on a different...

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Pelham Mayor Dave Augustyn inside rink MCC

A hub for the whole community

Pelham hosts Meridian Community Centre grand opening Pelham’s new Meridian Community Centre is a place for moments that matter in the community, says Mayor Dave Augustyn.Augustyn and Ward 3 Coun. John Durley said the centre — which features two gymnasiums, twin-pad hockey arena, a large community...

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Pelham Community Centre

Pelham arena campaign aims to raise $250,000

PELHAM – May 29, 2018 – Pelham Ward 2 Coun. Gary Accursi provides a tour of Meridian Community Centre shortly after a media event to launch a community fundraising campaign for the $36-million facility that will open officially in the fall.The fundraising efforts behind the new...

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Seeing It With Your Own Eyes

As I get older, I feel the need to travel more. It is part of the three “G” phases of later years in life: Go-Go, Go-Slow, and No-Go. Apparently, I’m still in the first phase.The main reason for travel has nothing to do with getting...

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