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What’s Your Brand’s Position?

My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...

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Excitement Unfolding in Niagara Region

As if it wasn’t enough that Niagara Region is home to the awe-inspiring falls, many of Canada’s most-renowned wineries, and an incredible arts, entertainment and cultural scene, the Region continues to expand its offerings to residents and tourists with fresh projects and initiatives geared toward...

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Mini Roundup of 2013 PR Disasters

This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the wild ride that is Public Relations.ABERCROMBIE & FITCH Abercrombie & Fitch has had a steady stream of public relations challenges throughout 2013 and even earlier. They’ve...

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PR Predictions for 2013 – Which Were Accurate?

Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...

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Burlington Taxi on CHCH Television

Our client, Burlington Taxi was recently featured on CHCH Television. Scott Wallace, owner of Burlington Taxi chats with CHCH anchor Bob Cowan about the new mobile app for Burlington Taxi. The footage seen in the segment was from a video Interkom produced for Burlington Taxi,...

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Lights, Camera…Taxi?

From ‘tweeting’ to ‘checking-in’, our world exists more and more on the screen of a smartphone these days. The convenience of instant communication, superior organization, and an unlimited amount of knowledge at one’s fingertips has become a necessity in a world where whatever your need...

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