A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is the key to establishing a connection with media and getting the word out to readers. Increase the likelihood of your client announcements making it to...
Continue ReadingGreat copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of whether your marketing goal is to increase sales, boost subscriptions, or generate recommendations, your messaging needs to be a magic combination of clear, engaging and...
Continue ReadingMy post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...
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As if it wasn’t enough that Niagara Region is home to the awe-inspiring falls, many of Canada’s most-renowned wineries, and an incredible arts, entertainment and cultural scene, the Region continues to expand its offerings to residents and tourists with fresh projects and initiatives geared toward...
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This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the wild ride that is Public Relations. ABERCROMBIE & FITCH Abercrombie & Fitch has had a steady stream of public relations challenges throughout 2013 and even earlier. They’ve...
Continue ReadingWhen’s the last time you tried to “connect” with a celebrity on Twitter and found that they were not present? Aside from Ryan Gosling’s grossly inactive Twitter account, I cannot remember the last time I felt like a mainstream celebrity wasn’t “getting it” when it...
Continue ReadingEvery time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...
Continue ReadingNow that the science-y part is out of the way, it’s time to get in touch with your artistic side. Today we will be covering the colour wheel and some forms of colour as they apply to art. Hue, Saturation and Value Colour can be described three...
Continue ReadingAlways, everywhere, because that’s the point, and dynamically. Okay, wait. Let’s slow down for a minute...
Continue ReadingOur client, Burlington Taxi was recently featured on CHCH Television. Scott Wallace, owner of Burlington Taxi chats with CHCH anchor Bob Cowan about the new mobile app for Burlington Taxi. The footage seen in the segment was from a video Interkom produced for Burlington Taxi,...
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