Everyday, we are exposed to hundreds of advertisements that aim to inspire, promote, and entertain, but have you ever taken a moment to step back and contemplate the efforts behind creating them? How many hours were spent developing that winning idea? How many photos did it...
Continue ReadingColour is everywhere in our world. Could you imagine a world without colour? It would end up a lot like a scene from Lois Lowry’s The Giver, I imagine. We all know how well that turned out. This four-part blog post series will pay homage...
Continue ReadingBuzzwords in marketing are a hot, polarizing topic among industry professionals. A quick search of “marketing buzzwords” on Google yields 4.85 million results ranging from "15 Marketing Buzzwords to Stop Using Immediately" to 7 Marketing Buzzwords You Need to Know, and everything in between. Buzzwords are always...
Continue ReadingTarget is doing it. Nordstrom is doing it. Tommy Hilfiger is doing it. Are you wondering what singular activity it is that these diverse companies are all currently doing?They’re covering more ground, hitting more audiences. They are increasing their market share. And they are expanding.Expansion...
Continue ReadingThroughout the year, people from all over the world come together to celebrate and experience once-in-a-lifetime events en masse.
The dream of a new performing arts centre in St. Catharines is well on its way to becoming a reality. There have been a number of exciting developments...
Continue ReadingI’ve always been fascinated by publicity stunts. Publicity stunts usually represent the coming together of three things that reach people on a fundamental level: the spectacle, semiotics, and coolness. They’re tangible. They attract crowds. They blur the line between advertising and entertainment. They’re an innovative...
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