These days C-level executives are very frustrated with the fact that introductions to new clients are such hard work. In the past, one could rely on sales people to initiate the brunt of the new business development work. Together with marketing departments, product managers were...
Continue ReadingE-newsletters have become increasingly popular in recent years thanks to their personalized approach to direct marketing. Some of the most popular sites for e-news creation are MailChimp and Constant Contact. However, even with drag & drop templates it isn’t always easy to make your email design...
Continue ReadingWhat Others Say: Part 4 of 4 This is the fourth and final segment in our series, What Others Say. We’ve heard from a performing arts venue, an international retailer and a not-for profit child welfare agency. Although each has vastly different offerings, they share one...
Continue ReadingWhat Others Say: Part 3 of 4 Exotic Woods Steps out of the Forest John Hordyk is owner/partner of Exotic Woods, a third-generation supplier of fine quality hardwoods, softwoods, veneers and plywoods. Up until meeting Interkom, marketing and communications was handled in-house, in between placing orders, selling...
Continue ReadingWhat Others Say: Part 2 of 4 In part one of this series, What Others Say: The Art of Performance, we looked at a fundraising project Interkom was involved with for the new FirstOntario Performing Arts Centre in St. Catharines. In part two, we check in...
Continue ReadingWhat Others Say: Part 1 of 4 We could talk endlessly about the magic of marketing. The sophisticated nuances of savvy strategy and the bottom line return on investment if you invest in our expertise. Be it giant global agencies, or solo ma’n’pa shops, that’s what...
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This past month, with the help of Interkom, Duroair Technologies launched their brand new, re-designed, state-of-the-art website. The new website has a ton of cool features including: WordPress Backend Content Management System News, Blog & Multimedia area Social Media Integration Customized FAQ area Case Studies Browse by Keywords ...
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A media release is a powerful tool in a PR specialist’s bag of tricks. A truly killer media release is the key to establishing a connection with media and getting the word out to readers. Increase the likelihood of your client announcements making it to...
Continue ReadingGreat copywriting is a fundamental element of effective marketing. The objective is to spur the audience to act; regardless of whether your marketing goal is to increase sales, boost subscriptions, or generate recommendations, your messaging needs to be a magic combination of clear, engaging and...
Continue ReadingMy post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...
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