Marketing Archives - Interkom Inc.
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How to Expand Your Customer Base in B2B

These days C-level executives are very frustrated with the fact that introductions to new clients are such hard work. In the past, one could rely on sales people to initiate the brunt of the new business development work. Together with marketing departments, product managers were...

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4 Resources For Better E-News Design

E-newsletters have become increasingly popular in recent years thanks to their personalized approach to direct marketing. Some of the most popular sites for e-news creation are MailChimp and Constant Contact. However, even with drag & drop templates it isn’t always easy to make your email design...

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What Others Say: Whittled Down – As Told by John Hordyk

What Others Say: Part 3 of 4 Exotic Woods Steps out of the Forest John Hordyk is owner/partner of Exotic Woods, a third-generation supplier of fine quality hardwoods, softwoods, veneers and plywoods. Up until meeting Interkom, marketing and communications was handled in-house, in between placing orders, selling...

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Interkom client Duroair Launches New Website

This past month, with the help of Interkom, Duroair Technologies launched their brand new, re-designed, state-of-the-art website. The new website has a ton of cool features including: WordPress Backend Content Management System News, Blog & Multimedia area Social Media Integration Customized FAQ area Case Studies Browse by Keywords ...

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What’s Your Brand’s Position?

My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...

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