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What’s Your Brand’s Position?

My post-grad professor would always tell us “perception is reality”, and when it comes to consumers, brands cannot afford to overlook the importance of strong brand positioning. Brand positioning happens in the mind of the consumer; it’s the reason most people think of luxury when...

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PR Predictions for 2013 – Which Were Accurate?

Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...

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Lights, Camera…Taxi?

From ‘tweeting’ to ‘checking-in’, our world exists more and more on the screen of a smartphone these days. The convenience of instant communication, superior organization, and an unlimited amount of knowledge at one’s fingertips has become a necessity in a world where whatever your need...

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Behind The Lens

Everyday, we are exposed to hundreds of advertisements that aim to inspire, promote, and entertain, but have you ever taken a moment to step back and contemplate the efforts behind creating them? How many hours were spent developing that winning idea?  How many photos did it...

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The Buzz on Marketing Buzz Words

Buzzwords in marketing are a hot, polarizing topic among industry professionals. A quick search of “marketing buzzwords” on Google yields 4.85 million results ranging from "15 Marketing Buzzwords to Stop Using Immediately" to 7 Marketing Buzzwords You Need to Know, and everything in between. Buzzwords are always...

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Growth Spurt

Target is doing it. Nordstrom is doing it. Tommy Hilfiger is doing it. Are you wondering what singular activity it is that these diverse companies are all currently doing?They’re covering more ground, hitting more audiences. They are increasing their market share. And they are expanding.Expansion...

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