Buzzwords in marketing are a hot, polarizing topic among industry professionals. A quick search of “marketing buzzwords” on Google yields 4.85 million results ranging from "15 Marketing Buzzwords to Stop Using Immediately" to 7 Marketing Buzzwords You Need to Know, and everything in between. Buzzwords are always...
Continue ReadingTarget is doing it. Nordstrom is doing it. Tommy Hilfiger is doing it. Are you wondering what singular activity it is that these diverse companies are all currently doing? They’re covering more ground, hitting more audiences. They are increasing their market share. And they are expanding. Expansion...
Continue ReadingI’ve always been fascinated by publicity stunts. Publicity stunts usually represent the coming together of three things that reach people on a fundamental level: the spectacle, semiotics, and coolness. They’re tangible. They attract crowds. They blur the line between advertising and entertainment. They’re an innovative...
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