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Mini Roundup of 2013 PR Disasters

This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the wild ride that is Public Relations. ABERCROMBIE & FITCH Abercrombie & Fitch has had a steady stream of public relations challenges throughout 2013 and even earlier. They’ve...

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Publicity Stunts and Positive PR

I’ve always been fascinated by publicity stunts. Publicity stunts usually represent the coming together of three things that reach people on a fundamental level: the spectacle, semiotics, and coolness. They’re tangible. They attract crowds. They blur the line between advertising and entertainment. They’re an innovative...

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