A media release is a powerful tool in a PR specialist’s bag of tricks.
Mini Roundup of 2013 PR Disasters
This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the wild ride that is Public Relations.
Publicity Stunts and Positive PR
I’ve always been fascinated by publicity stunts. Publicity stunts usually represent the coming together of three things that reach people on a fundamental level: the spectacle, semiotics, and coolness.