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Marketing in the Arts

Are you ready for the marketing challenge in 2020?

Marketing in our digital age has become more difficult than ever, it seems. With consumers getting a plethora of information from hundreds of different sources, how do we as arts brands differentiate ourselves enough to convert potential customers into first-time customers into life-long loyal arts...

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Media Landscape

Today’s Media Landscape

Given that media is such an integral part of our own marketing and consulting business on a day-to-day basis, perhaps it is time to share a somewhat personal perspective, based on behaviour and beliefs of a baby boomer.Growing-up in an post-war era on a different...

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