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Fundraising during a pandemic

Fundraising during a pandemic

Since the news broke in March of 2020, that COVID was going to disrupt our lives in a much bigger way than most of us could have ever imagined, numerous business sectors were going to be affected. None more than organizations and recipients that rely...

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Marketing in the Arts

Are you ready for the marketing challenge in 2020?

Marketing in our digital age has become more difficult than ever, it seems. With consumers getting a plethora of information from hundreds of different sources, how do we as arts brands differentiate ourselves enough to convert potential customers into first-time customers into life-long loyal arts...

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Media Landscape

Today’s Media Landscape

Given that media is such an integral part of our own marketing and consulting business on a day-to-day basis, perhaps it is time to share a somewhat personal perspective, based on behaviour and beliefs of a baby boomer. Growing-up in an post-war era on a different...

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