Marketing in our digital age has become more difficult than ever, it seems. With consumers getting a plethora of information from hundreds of different sources, how do we as arts brands differentiate ourselves enough to convert potential customers into first-time customers into life-long loyal arts...
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Given that media is such an integral part of our own marketing and consulting business on a day-to-day basis, perhaps it is time to share a somewhat personal perspective, based on behaviour and beliefs of a baby boomer. Growing-up in an post-war era on a different...
Continue ReadingSocial media blogs like Hootsuite & Sprout Social constantly reiterate the importance of using visuals on social media. After all, 90 percent of the information we absorb is visual. Yet, you may be asking yourself what other options exist for spicing up my social content? GIFs...
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This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the wild ride that is Public Relations. ABERCROMBIE & FITCH Abercrombie & Fitch has had a steady stream of public relations challenges throughout 2013 and even earlier. They’ve...
Continue ReadingWhen’s the last time you tried to “connect” with a celebrity on Twitter and found that they were not present? Aside from Ryan Gosling’s grossly inactive Twitter account, I cannot remember the last time I felt like a mainstream celebrity wasn’t “getting it” when it...
Continue ReadingEvery time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...
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