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Media Landscape

Today’s Media Landscape

Given that media is such an integral part of our own marketing and consulting business on a day-to-day basis, perhaps it is time to share a somewhat personal perspective, based on behaviour and beliefs of a baby boomer. Growing-up in an post-war era on a different...

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The Power of GIFs

Social media blogs like Hootsuite & Sprout Social constantly reiterate the importance of using visuals on social media. After all, 90 percent of the information we absorb is visual. Yet, you may be asking yourself what other options exist for spicing up my social content? GIFs...

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Mini Roundup of 2013 PR Disasters

This post isn’t about passing judgement. It’s about teachable moments. Remember these cautionary tales in 2014, as you navigate the wild ride that is Public Relations. ABERCROMBIE & FITCH Abercrombie & Fitch has had a steady stream of public relations challenges throughout 2013 and even earlier. They’ve...

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PR Predictions for 2013 – Which Were Accurate?

Every time the beginning of a new year approaches, it seems as though every marketing agency and communications guru inhabiting the Internet generates a list of predictions. Whether it is social media trend forecasting, debating the place of traditional communications channels for the next 365...

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