Interkom

What Does a Marketing Agency Do?

To quote Joan Harris in Mad Men Season 6 Episode 4, “I’m in charge of thinking of things before people know they need them.”

Many people ask, “Do I really need a marketing agency?” or “What does a marketing agency even do?” Well, I’m here to answer that for you!

For many businesses across Ontario, the decision to partner with a marketing agency comes with many questions to consider. But the right agency will be able to answer those confidently, on top of helping your business grow, building stronger brand awareness, and reaching the right people more effectively.

As a marketing agency that’s been in business in Ontario since 1981, Interkom has decades of experience helping businesses of all sizes achieve measurable marketing results.

What Is a Marketing Agency?

This seems like a no-brainer, but let’s start with the basics: a marketing agency is a team of specialists who work together to help businesses promote their products or services, build their brand, and grow their customer base.

At Interkom, we act as an extension of your business, developing strategies and campaigns that deliver you real, trackable results.

What Services Does Interkom Offer?

As a full-service agency, we offer a wide range of solutions tailored to your business goals:

Marketing Strategy & Consulting

Every successful marketing campaign starts with a solid strategy. This is the foundation of it all. We help you identify your target audience, set clear goals, and develop a step-by-step marketing plan designed for expansion and success.

Branding & Creative Services

Branding matters! In fact, for many people, it’s the most important aspect of this business. Just look at timeless, iconic branding like Coca-Cola, Hershey’s, I ❤ NY, Leica Camera, and so on. This is something you’ve got to get right. So from logo design to social graphics, we help businesses with just that: building compelling and memorable brand identities.

Our creative services include:

  • Brand strategy and positioning
  • Logo and visual identity design
  • Graphic design for print and digital
  • Storytelling, copywriting, and content development

Digital Marketing & Online Campaigns

Everybody’s chronically online in 2025. Digital marketing is where your audience is, and where we help you get in front of the consumer.

Our digital services include:

  • Website Audits, Design & Development
  • SEO (Search Engine Optimization) (for higher Google rankings)
  • Social Media Campaign Management
  • Email Marketing Automation
  • Media Planning & Buying
  • Digital Advertising (Google, Facebook, Spotify, and LinkedIn Ads)
  • Content Marketing (blogs, videos, infographics)

Public Relations & Communications

We help businesses across Ontario build their reputations and tell their stories.

Our PR services include:

  • Media relations
  • Strategic consultation, planning & analysis
  • Press release writing and distribution
  • Crisis communications
  • Event promotion and media coverage

Research, Analytics & Reporting

At Interkom, we take a data-driven approach to everything we do.

Our research & analytics services include:

  • Campaign performance tracking
  • Website traffic analysis
  • Social media insights
  • Paid ads reporting
  • Feasibility studies
  • Fundraising strategies

We make sure you always know what’s working and where we can further optimize!

Why Choose Interkom as Your Marketing Agency?

With over 40 years of experience working with businesses across Ontario and beyond (and an awesome line-up of team members with different skills!), we offer a unique combination of strategy and creativity.

Here’s what sets us apart:

  • Personalized, client-first service
  • Custom-built marketing solutions
  • Expertise across digital, traditional, and PR channels
  • Transparent reporting and data-driven decision making
  • Decades of experience in tourism marketing, healthcare marketing, and cultural spaces like art galleries and performing arts centres

So if your business is ready to grow but you’re struggling to manage marketing on your own, not seeing the results you want, or you simply feel it’s time to start maximizing your time in other areas of your business, partnering with an experienced agency could be your best next step.

We’re here to help you transform your vision into reality. Get in touch with us and let’s get started!