Art Windsor-Essex (formerly the Art Gallery of Windsor) supports the presentation of Canadian visual arts in the international border community of Windsor-Detroit—one of the busiest border crossings in North America. Established in 1943, AWE is a cultural pillar, situated in a landmark riverfront location overlooking the Detroit River and downtown skylines. The Gallery is recognized for its cutting-edge contemporary art program and a Canadian art collection now approaching 4,000 works.
In 2016, AWE sought a strategic marketing and digital advertising partner to help grow the organization through brand building, fundraising, member relationship management, tourism strategies, and enhanced digital presence. Through an RFP process, Interkom was selected and was been a trusted partner from 2016-2024.
Scope of Work
-
Development of a comprehensive Digital Marketing & Social Media Strategy
-
Brand-building initiatives to increase relevance and engagement with target audiences
-
Fundraising and member relationship support
-
Web design and digital experience enhancements
-
Tourism-focused marketing to expand reach beyond the Windsor-Essex region
-
Strategic communications for milestone events, including the Gallery’s 75th anniversary
- Graphic design
Outcomes
-
Strengthened brand presence and digital engagement, reaching broader audiences locally and internationally
-
Recognition as Best Art Gallery or Public Art Space – Best of Windsor Awards
-
Long-term partnership positioning AWE as a leader in digital communications among Canadian cultural institutions
Are you a cultural institution looking to elevate your digital presence and audience engagement? Contact Kayla at kvanzon@interkom.ca.