Brant Family and Children’s Services
Foster Parent Recruitment Campaign
Social Media & Digital Marketing Campaign
Brant Family and Children’s Services (Brant FACS) is one of the first child protection agencies in Ontario. Since the early 1970’s, the organization has followed a ‘community based’ philosophy whose de-centralized model has staff working in and alongside neighbourhood residents where they can build trust, learn about their needs, build on strengths, provide access to services in a convenient manner and help avoid crises before they happen. Brant FACS partners with other agencies in the Brantford/Brant area as well as Six Nations and Mississaugas of the Credit First Nation to support networks and deliver programs that help families in need.
In addition to assisting with website development, Interkom helped Brant FACS with implementing a Foster Parent Recruitment Campaign in 2021. Given the Covid-19 pandemic, the campaign was carried out digitally through Facebook, Instagram, YouTube, and the Brant FACS website. Running in tandem with organic social media posts, Interkom created fresh creatives with applied messaging, monitoring performance and fine-tuning as needed.
Overall, the Campaign was a success – the number of leads received exceeded the client’s expectations.