The Bruce County Museum & Cultural Centre (BCM&CC) is on a transformational journey to become a digital leader among museums and archives in Ontario and across Canada. Interkom was engaged to develop the 2025 Digital Content & Communications Strategy—a forward-looking roadmap designed to enhance digital engagement, streamline content delivery, and strengthen the Museum’s connection with audiences both online and onsite.
Scope of Work
- Comprehensive audit of BCM&CC’s digital channels, platforms, and content performance
- Internal workshops, stakeholder consultations, and a public survey to gather input
- Analysis of digital infrastructure, accessibility standards, audience segmentation, and storytelling opportunities
- Multi-year strategy with priorities, implementation roadmap, KPIs, and resourcing recommendations
Outcomes
- Delivered a strategic, actionable digital roadmap guiding BCM&CC through 2025
- Strengthened internal capacity for content planning and digital storytelling
- Enhanced public engagement through audience-informed tools, channels, and tactics
Ongoing Support
Interkom also supported the Museum’s 2022 Strategic Communications, Marketing & Implementation Plan, and continues to provide content development for social media platforms, web support and graphic design services. Are you a cultural institution or municipality looking to transform your digital communications? Contact Kayla at kvanzon@interkom.ca to start the conversation.