The City of Cambridge is one of the fastest-growing municipalities in Canada. Situated on the banks of the Grand and Speed Rivers, Cambridge is a modern, inclusive city with a rich architectural heritage. Its economic diversity, natural beauty, and vibrant culture continue to make it a dynamic community within Waterloo Region.
With a strong multicultural population and robust support services, Cambridge has built a thriving economic base. Leading industries include advanced manufacturing, automotive, technology, pharmaceutical, professional and financial services, hospitality and retail, along with a growing network of small businesses.
To meet the needs of its expanding community, the City is investing in major new recreation infrastructure:
Fountain Street Soccer Complex – Officially opened June 15, 2025
Preston Memorial Auditorium Expansion – Scheduled to open Fall 2025
Cambridge Recreation Complex – Estimated completion in 2026
Recognizing the need to generate new and sustainable revenue sources beyond property taxes, user fees, and charges, the City engaged Interkom to develop a comprehensive Sponsorship and Advertising Strategy for its assets.
Key steps in this successful engagement included:
Research & Benchmarking – A full audit of internal opportunities for sponsorship and fundraising, coupled with a best-practice review of similar municipalities
Inter-departmental Working Group – Bringing together City staff with experience in sponsorship, fundraising, and advertising to align opportunities and identify donor prospects.
Policy Development – Crafting and presenting to Council new policies that safeguard the City’s values, image, assets, and interests, while enabling responsible revenue generation.
Campaign Communications Plan – Outlining marketing materials, messaging, and customer-facing web content to effectively promote opportunities.
The outcome was a unanimously approved Sponsorship and Advertising Strategy, providing staff with a clear framework to begin implementation in 2022 and beyond. With over $100M investment in new recreation facilities, the plan established an ambitious goal of a $10M Capital Campaign through naming rights and sponsorships to support these community-defining projects.
Website Design & Development
To support the fundraising campaign, we designed and developed a dedicated website that clearly outlined the project vision and fundraising goals. Built around the theme “For the Love of Community”, the site paired engaging visuals with straightforward calls to action, helping to connect donors to the cause. A custom campaign logo reinforced the theme across digital and print materials, creating a cohesive identity that tied the online experience to the larger fundraising effort.
