Promoting Markham as a Premier Destination
Destination Markham Corporation (DMC) is the destination marketing organization responsible for promoting Markham as a premier destination for visitors — including tourists, sport and festival attendees, meeting and conference delegates, and business travellers. Its mandate is to research, develop, market, and grow Markham’s tourism economy.
Interkom was engaged in 2020 to launch the new DMO through brand development, marketing strategy, digital communications, and website design.
Brand Identity
Interkom developed the core logo and visual identity for Destination Markham, establishing a recognizable mark to anchor the new destination marketing organization. The brand has been applied across digital platforms, marketing materials, and community initiatives, providing a consistent presence for tourism promotion in Markham.
Digital Marketing Growth
Interkom launched and manages Destination Markham’s social media channels, building a multi-platform presence across Facebook, Instagram, Twitter, YouTube, and LinkedIn.
286% follower growth YOY
23k+
followers on Instagram
5%+
Organic engagement rate
10m+
Organic content views
Web Design & Development
VisitMarkham.ca
Visit Markham’s website was reimagined to shift away from a traditional business directory and toward a more editorial, experience-driven destination platform. Interkom led the design and development of a flexible WordPress build that prioritizes experiences, events, and storytelling, while remaining easy for staff to manage and evolve over time. The result is a faster, more engaging site that supports both tourism discovery and ongoing content growth.
Jazzlicious.ca
The annual Jazzlicious Winterfest brings together live music and culinary experiences in Markham. Interkom worked with DMC to design and promote the dedicated event site, supporting ticket sales and community engagement.
