Compassion, Care, and Connection
For more than 20 years, the Georgian Triangle Humane Society (GTHS) has been a lifeline for animals and the people who love them. From providing shelter for over 1,500 pets each year, to helping more than 3,000 animals stay with their families, to inspiring 2,000 youth through empathy-building programs, GTHS has grown into an indispensable community resource.
With the region’s rapid growth and its facility stretched far beyond capacity, the need for a new chapter became urgent. GTHS launched a bold vision:
A 19,200-square-foot Regional Centre for Pets & People in Collingwood — designed to care for more animals, support adoptions, and provide critical veterinary services.
Interkom’s Role
In 2025, GTHS engaged Interkom to manage the Capital Campaign for this transformative project. Our team leads fundraising efforts, campaign communications, and donor stewardship through events, storytelling, and community-building initiatives.
What sets us apart? We are communicators at heart. We know how to tell a story that resonates, build a sense of community, and connect donors to a cause that makes sense for them. Together, we are on a path to raise $17 million to bring this vision to life.
The Tools
- Fundraising Strategy: Multi-channel outreach, donor recognition, and targeted communications that keep supporters engaged.
- Campaign Communications Plan & Toolkit: A full suite of assets — including eNewsletters, a Donor Case for Support, billboards, signage, and more — to keep the campaign highly visible and engaging.
- Campaign Website: A mission-driven digital platform designed to rally donors, share the vision, and inspire community action.
- Community Engagement: Events and stewardship initiatives that celebrate progress and build momentum.
The Result
A community-driven campaign that’s inspiring unprecedented generosity and momentum. By uniting donors, volunteers, and animal lovers under a clear vision, GTHS is building strong partnerships, securing major gifts, and engaging the community. This results-focused approach accelerates progress toward the $17 million goal and strengthens a lasting future for pets and people across South Georgian Bay.
Web Design & Development
A digital home for compassion and community giving
- Shares the vision for a new Regional Centre for Pets & People with clear, compelling storytelling.
- Highlights GTHS’s community impact.
- Provides updates on the campaign’s progress to keep donors engaged.
- Connects supporters with multiple ways to give.
- Allows for Multi-media and multiple ways to engage with the project online
Highlighting donor impact
Clear, flexible content tools allow us to showcase the role of major donors and communicate the difference their support makes.
The tech under it all
- Provides dedicated content types for Campaign Articles and Donors, making it simple to highlight stories and recognize supporters.
- Introduces custom fields to keep campaign messaging, stats, and progress updates consistent across the site.
- Defines tiered administrator roles so staff can update content with confidence and without risk to the site’s core settings.
- Configures caching and performance settings to ensure smooth donation experiences, even during peak traffic.
- Establishes a flexible structure that can expand as the fundraising campaign evolves.