MacLaren Art Centre
Agency of Record
Marketing Strategy, Creative Design, Social Media Management, Web, Digital Marketing, Media Buying, Campaign Implementation
The MacLaren Art Centre is the regional public art gallery serving the residents of Barrie, the County of Simcoe and the surrounding area. The Gallery has a permanent collection of contemporary Canadian art held in trust for the public and presents a year-round programme of world-class exhibitions, education activities and special events.
In August of 2021, the MacLaren Art Centre engaged Interkom to take over all the Marketing, Communications, Graphic Design, Social Media, and Events Promotion for the Gallery.
In the short time Interkom has been working with the MacLaren, the Interkom team has been able to deliver sold out in-person event participation, 500% increase in Social Media Engagement, and an increase in driving visitors to the Gallery Café and Exhibition spaces.
Interkom and the MacLaren staff are currently planning a big hybrid Art Auction event to engage audiences both in-person and online.