Fundraising, Consulting, Communications
Re-imagining Elder Care for Niagara Region Families
Radiant Care has served seniors in Niagara for more than 50 years.
Tabor Manor and Pleasant Manor were unified under the Radiant Care umbrella in 2017. Collectively, these facilities already serve 600 seniors with 322 dedicated staff. Over 1,400 people are currently on waitlists for one of the two sites.
Radiant Care’s ambitious Pleasant Manor Redevelopment in Niagara-on-the-Lake (NOTL) was to deliver a modern, best-in-class, 160-bed Long Term Care Home to serve a highly desired retirement community. With a burgeoning 65+ years-old population and increasing numbers of elders battling cognitive impairments, the needs are great – and growing.
A major part of Radiant Care’s strategy was the inclusion of an Elder Care Centre of Excellence. This neighbourhood health model would become an integral part of the NOTL and Niagara community. Delivered by community partners, services may include a senior activity living centre, day care/childcare, specialized hospitality and financial services, diabetes management, foot care, oral hygiene, vision, hearing and hair care, as well as exercise and falls prevention classes, among others.
Interkom was selected to work on a Feasibility Study to learn if this planned expansion of Pleasant Manor Retirement Village in Niagara-on-the-Lake could be partly supported by philanthropic gifts in the form of a capital campaign.
The work plan comprised of strategies for identifying and recruiting a mix of participants which included members of the traditional Radiant Care Mennonite Community as well as others who may have had no prior interaction with Pleasant Manor or other Radiant Care retirement communities in Niagara.
Working from a list of key Radiant Care supporters and a list of other potential community targets from the region of Niagara, including political, business and philanthropic leaders, the research, recruitment and interviews took place over the late Fall and early Winter months.
Based on the positive results from the study, the Board was confident to pursue this project.
The project is currently due to be completed by 2024.