The Town of Gravenhurst engaged Interkom to design a comprehensive Corporate Communications Plan that would serve as a multi-year strategic roadmap for both internal and external communications. The initiative was launched to ensure stronger alignment with the Town’s strategic priorities, enhance consistency across all departments, and foster deeper engagement with residents, staff, and community stakeholders.
Scope of Work
- Conducted a full audit of existing communication practices, tools, and resources
- Led engagement sessions with internal and external stakeholders, including surveys, focus groups, and interviews
- Facilitated a communications maturity assessment, benchmarking against municipal best practices
- Developed a vision, mission, and guiding principles for corporate communications
- Identified priority audiences and channels, with tailored messaging frameworks
- Created a phased implementation plan with measurable KPIs and resource recommendations
Outcomes
- Delivered a Council-endorsed Corporate Communications Plan rooted in evidence and engagement
- Provided actionable strategies to improve internal communication workflows, ensure consistency in external messaging, and expand digital engagement capacity
- Positioned the Town to strengthen transparency, build resident trust, and enhance collaboration across departments
By implementing this plan, the Town of Gravenhurst is ready to deliver stronger communications, measurable results, and lasting impact for residents and stakeholders alike.
Are you a municipality looking for something similar? Contact Kayla at kvanzon@interkom.ca.