The Town of Whitby’s Sponsorship and Advertising program, managed by the Advertising and Sponsorship Sales Manager, has been fostering business opportunities and community engagement for more than 20 years.
In November 2023, the Town engaged Interkom to:
- Review and assess existing advertising, sponsorship, and event assets.
- Evaluate and propose enhancements to procedures, pricing models, and staffing levels.
- Identify new advertising and sponsorship opportunities aligned with industry best practices.
Interkom delivered the project in three phases:
- Internal Review – Analysis of Town-supplied documents and on-site visits to assess current assets and operations.
- Environmental Scan – Research into industry best practices and benchmarking against comparable municipalities.
- Recommendations – Proposals for process enhancements, staffing adjustments, and new revenue opportunities.
The final report outlined the Town’s current asset inventory and recommended strategies to maximize revenue, with a focus on naming rights for new and existing facilities and improved operational practices. These findings were presented to Council to guide the Town’s next phase of sponsorship growth.With a proven track record in sponsorship valuation, asset identification, and revenue strategy, Interkom is ready to help other municipalities and organizations unlock new opportunities.
Contact us today to explore how we can support your sponsorship and advertising goals.